Our Story

FOR OVER 50 YEARS, APG & CO. HAS CURATED
A COLLECTION OF AUSTRALIA’S GREAT FASHION BRANDS.
OUR PURPOSE IS TO GROW THESE BRANDS AND GUIDE
THEIR EVOLUTION TO BE AT THE FOREFRONT
OF AUSTRALIAN FASHION.


AS A CUSTODIAN FOR AUSTRALIAN FASHION,
OUR ROLE IS TO CELEBRATE OUR HERITAGE AND
TO ALLOW OUR BRANDS TO EXPRESS THEMSELVES
IN CONTEMPORARY, RELEVANT AND AUTHENTIC WAYS.
WE ARE PROUD OF OUR ACHIEVEMENTS TO DATE
AND RELENTLESSLY STRIVE FOR CONTINUAL
SUCCESS IN THE FUTURE.


WE HAVE AN UNWAVERING COMMITMENT TO
DESIGN AND QUALITY ACROSS ALL ASPECTS OF
OUR BUSINESS. THIS COMMITMENT, WHEN COUPLED
WITH OUR CREATIVITY AND PASSION ALLOWS US
TO BRING GREAT BRANDS TO LIFE IN ENGAGING
AND SURPRISING WAYS.